We are looking forward. Current trends indicate how the future will look like – not in a year, two or five, but in the long term. We can anticipate how the development and accession of new economic models will form both existing and emerging industries. Despite radical changes that will lead to demise of some professions and emergence of new ones, we can see a great opportunity in the future. We can see the enormous potential of the Czech Republic, particularly in our cultural heritage, creativity, traditional sense for technical achievements and courage to improvise.

But we also feel that newly emerging industries – digital economy and cultural and creative industries – need state administration’s understanding and support. Emerging industries are based on the combination of new and traditional industries, art and business. While traditional industries are well received by the state, digital and creative branches are still lesser known. For that reason, new regulations often don’t take their interests into consideration and cause harm instead. That’s why the Institute for digital economy aids in the process of consolidation of new industries’ needs and in communicating their development potential towards the public institutions to prevent for example bad regulation resulting from misunderstanding and ignorance.

Digital players in the Czech Republic are facing a lot of challenges. The hitherto unregulated market is becoming more a more regulated. At the moment, the European Commission is preparing 16 directives and regulations, which will radically affect the digital business and the entire sphere of e-commerce, retail included. In the Czech Republic, nobody is systematically making preparations for these changes. In many cases, these legislative changes will affect financial outcomes of providers, contractors and distributors. The only chance to preserve a functional and digital business favourable ecosystem is to early negotiate the specific forms of these regulations and to prevent possible damage caused by the absence in the discussion about their form.

In the Czech Republic, the Institute for Digital Economy has a unique competence in the field of providing background papers and preparing negotiations on the national level as well as in the role of an interpreter between the world of business and the one of state administration. Closely related to that is the several years created network of national level experts, renowned international partners in the form of both personalities and institutions as well as the collaborating group of experts directly in Brussels. Today, the Institute for Digital Economy is a respected partner to the state administration as well as to digital companies, mainly because of its expertise, independence and trustworthiness. It is a subject capable of supplying concrete evidence and results of its work.

So far, the Institute for Digital Economy has created a comprehensive study on the potential of digital economy and cultural and creative industries for the future development of the Czech Republic. This study serves as an expert paper both to the state administration and to the digital and creative sector as a whole. Thanks to the study and other expert documents, the Institute has a unique insight into the detailed functioning of the different parts of digital economy and cultural and creative industries. It also pursues the overlaps between creativity and innovations.

"We’re helping Czech digital companies pushing through a new economy in our country by the means of a joint effort. All it takes is the willingness to reach an agreement and a bit of creativity and skill."

Jana Adamcová,



On the basis of an initiative of the Institute for Digital Economy who has been systematically supporting cultural and creative industries I have accepted a challenge to cultivate Czech fashion industry. Together with experts from economic, legal, business, manager and fashion domains we have launched Czech Fashion Institute - a professional platform with the ambition to become a central point for the development of Czech textile and fashion industries.

Prof. Liběna Rochová

Head of the Studio of Fashion and Footwear Design at the Academy of Arts, Architecture and Design in Prague

Jana Adamcova belongs to the few bridges between the worlds of humanities and digital economy. She deserves a great thanks for her efforts, because being a pioneer has always been a risky business. The Institute for Digital Economy has my full support.

Mgr. Josef Šlerka

Director, Social Science at Socialbakers

Head of New Media Studies, Faculty of Arts, Charles University Prague

I would like to express my gratitude to Ms. Jana Adamcova for her active support of our newly founded Czech Photo Centre, where we aim to develop and advance the field of Czech photography. I appreciate her invaluable advice, receptiveness and cooperation.

Veronika Souralová

Director of Czech Press Photo, Founder of Czech Photo Center

Institute for Digital Economy is a long-term partner of the LAW FIT conference we hold at the Faculty of Information Technology of the Czech Technical University in Prague. I treasure this partnership and also the fact that IDE supports opening up new digital topics in the Czech environment.

JUDr. Bc. Zdeněk Kučera, Ph.D.

LAW FIT Conference founder, attorney-at-law at Baker & McKenzie,

academic lecturer

The Institute for Digital Economy takes part on the shaping of a new industry, creates an original and unique competence in the field of connecting traditional creative industries and modern technologies. Thanks to the position of the Institute of Intermedia, which is on the boundary of technology and artistically creative industries, we can see more than other institutions or companies and are able to appreciate the merit of IDE in connecting these worlds and their progress.

Ing. Roman Berka, Ph.D.

Director at the Institute of Intermedia, academic lecturer at the Department of Computer Graphics

and Interaction of the Czech Technical University in Prague

Three years ago, when we first encountered terms “digital economy” and “cultural and creative industries”, we frankly didn’t know what it was and what meaning it had. Today, thanks to the Institute for Digital Economy, we stand before international horizons of an emerging and a very perspective field that could prove itself to be at the same time very economically strong and culturally and socially significant. What else could our small country – full of beautiful craft industries, institutions cherishing valuable traditions and their current masters – wish for? I am convinced that if we succeed in concentrating substantial effort in this direction, there will rise a restored part of our national identity, so far hidden among cultural and creative industries. These horizons opened up to us thanks to the activities of IDE, in which we have found a partner that understands for us so incomprehensible processes on the level of the state government, offices and international institutions.

Jindra Vejvodová

Head of marketing and communication at PRECIOSA Lightning


Crystal Valley project brand manager

Who is IDE?

Jana Adamcová

Founder and Chair. She has 15 years of experiences from both state administration and private sector. In 2014-2015, she was Advisor to the Vice Prime Minister for Science, Research and Innovation charged with cooperation with industries. Her specialty are emerging industries: digital economy and cultural and creative industries.

Naďa Machková Prajzová, Ph.D..

Board member. She studied history and German philology and gained experiences during her study visits in Germany and Belgium. She was director of the Museum of Eastern Bohemia in Hradec Králové from 2011 till 2017. In the field of cultural and creative industries, her focus is mainly on matters of memory institutions.

Prof. Pierluigi Sacco

Board member. Economy professor at International University of Languages and Media in Milan and visiting professor at Harvard University. He contributes to International Journal of Cultural and Creative Industreis, Il Sole 24 Ore, Artribune and Flash Art and publishes articles on cultural economy, cultural policy, game theory and economical theory.

Jan Klesla

Director of the Institute. Jan has extensive experience both from private and public sector and works with NGOs and cooperates with think tanks in Czech Republic and on international level. He focuses on digital transformation of economy and regulatory issues with special interest in AI and newly emerging economic models.